OLIVARI OLIVE OIL
“ONE YEAR OF LITTLE”
Olivari is a Portuguese olive oil brand that entered the US market in 2013. What sets them apart is their obsessive attention to detail at every step of the process. Olives are harvested without ever touching the ground, so they don’t get bruised. Their mill looks like a modern art museum and recycles 80% of the water it uses. Thousands of tiny decisions go into every bottle. To introduce the brand in the US, we spent a year celebrating the little things, because for Olivari, the little things are everything.
ONE YEAR OF LITTLE OVERVIEW
LITTLE HOLIDAYS
Brands have such a ubiquitous market presence around the bigger, well-known holidays, we decided to embrace the lesser-known observances.
LITTLE DOCUMENTARY SERIES: THE DETAILERS
We made several short documentary films celebrating those who obsess over every detail of their craft.
LITTLE SONGS
We recruited the band The Bowerbirds to record a short piece every month from their little studio in North Carolina.
LITTLE STATES
We celebrated the little states by making their official birds and flowers out of paper.
LITTLE GARDENS
We created little gardens together with Twig Terrariums to beautify little nooks and crannies of big cities.
Made With
Steve Couture, Tyler Sharkey, Nik Daum, Zane Cooper, Tor Kologlu & Mat Bunnell