GAP
“STYLD.by”

GAP asked us to create the first online catalog in their company history. We gave them Styld.by.

Styld.by was social by design, with every image designed to be bookmarked, collected and shared through platform partners such as Pinterest and Facebook. Partnering with fashion influencers and online media destinations including; FabSugar, Lookbook.nu, MOG, Refinery29, Rue Mag and WhoWhatWear, Styld.by enabled style makers to showcase their individual taste and aesthetic, using key products from Gap’s Spring line. These Styld.by images and posts acted as a 'front cover' to the online catalog, launching the experience within the media partners’ sites.