XBOX
“GAMING THE CAROUSEL”

Xbox wanted to reach a brand new audience through social: Non-gamers. So we used Instagram algorithm’s ability to know what people like to our advantage. Shoe, tech and fashion fans were served shoppable ads they would like and appreciate with an Xbox twist. Tapping any item let them explore products pulled directly from the games, introducing non-gamers to Xbox and gaming through the products they already love.

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Made With

Eryn Lovich & Brad Meyers

PRODUCED BY

Hook

 

AWARDS

Merit recipient at ADC Awards 2019 (under the name Shoppable Moments) / Shortlisted at Cannes Lions 2019 / Twice Silver & a Bronze winner at 2019 Clio Entertainment Awards

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