In between the last song and the next song on Pandora is a very short amount of time. But it's enough time for us to create this spot based on the amazing people at Pandora who bring you that next song. They're called musicologists. And the more you know what they're doing behind the music, the more obvious it is why great songs seem to find our ears so often.
Few franchises can boast the devotion of Gears of War. Other franchises may have more fans if the measure is total sales, but when it comes to visible devotion, nothing can match the passion displayed by Gears fans who tattoo the logos and weapons and Marcus Fenix himself permanently onto their skin.
The original Gears of War was released nine years ago, and given how tattoos fade over time we knew there were many worn-looking pieces of body art in need of touching up. So, much like the game has been remastered, we’ve remastered the tattoos of Gears fans.
Part 1 / Creativity Pick of the Day
Part 2 / Creativity Pick of the Day
Bronze Clio winner at Clio Awards 2015
Thumbing up a song on Pandora personalizes your listening experience and gets you closer to the music you love. So rather than say this, we proved it. By working with Pandora to hack their platform, we created an experience that could only be accessed by thumbing up a song. When listeners thumb up an artist they love, the artist immediately thanks the listener (via a specially served on-platform ad) and invites them to video chat. If the listener opts in, moments later they get a FaceTime call from the artist—for a live one-on-one personalized mini concert.
Featured on NY Times
Adweek Brand of the Day
Bronze Lion winner at Cannes Lions 2015
We created this hands-free cooking app so that home-cooks don't have to worry about getting their mobile devices all greasy. The app will read recipes out loud and respond to users' voice commands to take cooks through its various recipes, pulled from Eating Well and the Olivari Olive Oil library. It also allows consumers to record and add their own recipes.
Creativity Pick of the Day
Featured on Communication Arts
Featured on Luerzer's Archive
FWA Mobile of the day
How do you convince Fortune 500 CEOs to take a second look at their giant, expensive, hard to replace HR and Finance software? You tell them the honest, ugly truth. And you do it while they are watching a nice, pleasant golf tournament.
We launched Pandora's first campaign ever by showcasing what the music streaming service does best: create those moments where music and life intersect to create something perfect. Sometimes those moments end in romance. Sometimes they end with spaghetti stains on the carpet. Sometimes both.
Adweek Ad of the Day
Olivari is a Portuguese olive oil brand that's newto the US. The difference between them and all the other grocery store olive oil brands in the US is their attention to detail in every step of their manufacturing process. When they harvest their olives, they make sure the olives never touch the ground so they don't get bruised. Their mill looks like a modern art museum and it recycles 80% of the water it uses. Thousands of tiny decisions and details go into the crafting of a bottle of Olivari Olive Oil. So we decided to spend a year celebrating the little things because for Olivari, the little things are everything.
This is the story of that year.
Featured on NY Times
To launch Halo 4, we wanted to try something different. Instead of focusing the campaign on the hero of the game, we chose to tell the story of the dangerous and powerful new villain, the Didact, the gamers would be fighting against. On a single day, we disrupted technology around the world to deliver an ominous message: An Ancient Evil Awakens.
I worked as one of the many art directors on the launch. My main contribution was live programming and event disruptions such as disrupting live soccer matches and TV shows that supported the main campaign and built anticipation for the day that the Didact awakened.
GAP asked us to create the first digital catalog in their company history. But they didn't want a digital version of a printed catalog. They wanted something innovative, something social, something new. We gave them Styld.by.
Styld.by is social by design, with every image designed to be bookmarked, collected and shared through platform partners such as Pinterest and Facebook. Partnering with fashion influencers and online media destinations including; FabSugar, Lookbook.nu, MOG, Refinery29, Rue Mag and WhoWhatWear, Styld.by enables style makers to showcase their individual taste and aesthetic, using key products from Gap’s new Spring line. These Styld.by images and posts act as a 'front cover' to the digital catalog, launching the experience within the media partners’ sites.
Check out the experience for yourself here.
Creativity Pick of the Day
Featured on FastCoCreate
Yahoo! asked us to remind their users about all the great content and services they can get on their homepage. One catch was, we had to do it on their "Sign In" page where users come to login to their accounts. Our solution was "House of Yahoo", a magical house that embodies everything Yahoo! has to offer. We used videos and animation on each floor to represent a Yahoo! service or product.
Please click on the images to watch the videos. (Unfortunately, they are Flash videos so they are not mobile friendly)
Outdoor posters for Comcast Sports Network, home sweet home of Golden State Warriors.
Posters that also ran as print ads.
I collaborated with my lovely wife Tor Kologlu to design our wedding invitation set.
Snow and Ear Wax. Two typefaces that I've designed so far. Hoping to design more.
Some logos and marks I've designed.