San Francisco Giants
“IT DOESN’t GET MORE SF”
PART 1: IF THEY WEREN’T PLAYERS, THEY WOULD BE FANS
For over 60 years, the Giants have embodied everything that makes San Francisco unique. And 2018’s team was no exception.
BUSTER POSEY
JOE PANIK
BRANDON CRAWFORD
HUNTER PENCE
PART 2: PRIDE
For nearly two decades, MLB teams have celebrated the LGBTQIA2S+ community with ceremonial first pitches, anthem performances, merchandise, and speeches — rarely, if ever, with player participation. On June 5, 2021, the San Francisco Giants changed that. Against the Chicago Cubs, players debuted Pride-colored hats and an “SF” patch on their jerseys, marking MLB’s first on-field, player-supported expression of LGBTQIA2S+ pride.
SF Giants players not only won the game (4-3 GO GIANTS!) but also showed their support for LGBTQIA2S+ community and continued embodying everything that makes San Francisco, San Francisco.
“IT DOESN’T GET MORE SF” BRAND TOOLKIT
Every good campaign needs a brand toolkit, right?
Made With
Robbie Katzenstein, Andy Holdeman, Zach Lepine, Jessie Ybarra & Mandi Holdorf
DIRECTED BY
Brandon Loper / Avocados & Coconuts
Press
McCovey Chronicles: The best and the most detailed review ever written about something I worked on.
And it keeps going… / CNN / Washington Post / Out Magazine / NBC News / SF Chronicle / CBS News / USA Today