Google Pixel 2025
“ASK MORE OF YOUR PHONE”
To launch the Pixel 10 lineup, we invited people to get outside their comfort phone — to go beyond the familiar and routine, and ask more of what their phone can do for them.
Deep Thoughts
Through a series of short films, we challenged people to pause, think, and ask more — before settling for the usual, expected, and comfortable phone or deciding not to upgrade, while highlighting key features of Pixel.
We targeted two key audiences: iPhone users and current Pixel owners due for an upgrade. Each saw a tailored version of the same film, customized to the phone in their pocket.
CAMERA COACH - iphone USers
CAMERA COACH - PIXEL USers
GEMINI LIVE VIDEO - iphone USers
GEMINI LIVE VIDEO - PIXEL USers
Personal COntext - IPHONE USERS
Personal COntext - PIXEL USERS
PRO CAMERA - IPHONE & PIXEL USERS
PIXEL FOLD - IPHONE USERS
PIXEL FOLD - PIXEL USERS
DEMO FILMS
We also created demo films showcasing three key features that set each Pixel phone apart.
Google pixel 10 PRO
GOOGLE PIXEL 10
Google pixel 10 PRO FOLD
Made With
Michelle Lam, Jera Mehrdad, Dan Jordan, Gage Young, Scott Lilly, Chad Dawson & Victoria Deldin
DIRECTED BY
Pantera
PRODUCED BY
Kühl & Han and Shepherd VFX