GEARS OF WAR
“GEARS INK”

Few game franchises can boast the devotion of Gears of War. Others may have more fans if the measure is total sales, but when it comes to visible devotion, nothing can match the passion displayed by Gears fans who tattoo the logos and weapons and the franchise hero Marcus Fenix himself permanently onto their skin.

The original Gears of War was released in 2006, and given how tattoos fade over time we knew there were many worn-looking pieces of body art in need of touching up. So, to celebrate the release of the remastered version of the original Gears of War in 2015, we remastered the tattoos of Gears fans.

GEARS OF INK PART 1

Part 1 involved us finding Gears fans with tattoos on social media and asking them if they’d like to get their tattoos remastered. Those who said yes not only got their tattoos refreshed by renowned tattoo artist Steve Soto but also got featured in the Gears Ink program introduction video that put out a call for more fans who would want to get their tattoos remastered to celebrate the remastered version of the original game. Oh also, we got to give Rod Fergusson, the creator of Gears of War, his first ever Gears tattoo.

GEARS OF INK PART 2

We collected the tattoos fans submitted on a micro-site and have people vote on them to pick the 4 lucky fans who got to get their Gears tattoos remastered during Comic-Con in San Diego.

GEARS INK PROGRAM OVERVIEW

Made With

Tor Kologlu, Sarah Sweeney, Alex Spahr & Neil Bruce

DIRECTED BY

Aaron Rose / The Directors Bureau

 

Press & AWARDS

Part 1 Creativity Pick of the Day / Part 2 Creativity Pick of the Day / Bronze winner at 2015 Clio Entertainment Awards

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