PANDORA
“THUMB MOMENTS”

Thumbing up a song on Pandora personalizes your listening experience and gets you closer to the music you love. Rather than saying this, we proved it. By working with Pandora to hack their platform, we created an experience that could only be accessed by thumbing up a song. When listeners thumb up an artist they love, the artist immediately thanks the listener (via a specially served on-platform ad) and invites them to video chat. If the listener opts in, moments later they get a FaceTime call from the artist—for a live one-on-one personalized mini concert.